Services

Marketing

With so many businesses – including your competitors – adapting to the age of automation and search, one of the most important things that you can do is research and implement SEO and SEM strategies.

 

SEO and SEM strategies must be tailored to your reality. To gain visibility and retain clients on the web, you need to develop a custom strategy and approach. Although our formula is simple, our results are stellar and designed to fit your business’s goals.

SEO Services

To analyze, monitor, and improve your website we have to approach many different aspects of your online presence. SEO is a continuous process that starts with an audit of the existing environment to define the campaign goals and parameters. Campaigns are implemented through several months and many different strategies. It takes time to build a good reputation. Below are the main areas involved in an SEO campaign.

Digital audit

Going through a digital brand update is always challenging. We must forget what we think we know about your brand and run real-life tests and research. We must know how the internet sees you online instead of doing what we think is the appropriate measure.

As part of this process, we will explore your online profile and reputation. We will look for possible problems with your website infrastructure and performance. Content quality and external linking sources will be analyzed to define a strategy to improve your profile ranking. We will scan and dissect your online code to get to the bones and build up a strategy and roadmap to improvements.

Audit deliverables:

– Current website architecture and URL structure analysis and recommendations.
– Current content analysis and recommendations.
– Competitors overview and known keywords and marketing actions.

Code optimization

We must build a foundation that visitors will love and search engines will trust. Site speed, mobile responsive compatibility, scripting optimization, style sheet optimization and more are all contributing factors in the algorithms evaluation of your website.

Building a solid foundation with a technically optimized site is a key step in the overall SEO process. Following the audit recommendations we will update your website theme and backend code. This might be in the form of small changes in the website design and content hierarchy.

Advanced YOAST configuration

Your WordPress website has many features and tools to help you promote content and improve indexation. A big piece of your SEO ranking can be taken care of with an appropriate setup of Yoast – which is one of the best SEO suites available.

Yoast enables adding meta tags and meta keywords to pages, posts, or any kind of content in your website. These are the hidden values indexed by search engines to measure how accurate your website is according to the provided description and meta information. To have all the meta information completed and approved by the search engines standards is the first step for a successful SEO campaign.

BracketMedia will help you set up Yoast Keywords and meta content in the best possible way. Selectively choosing keywords is the first step to content optimization. We use the best industry tools to learn about your company, competitors and target audience. Once we know what we want to promote, we can start the Yoast advanced configuration. Yoast will be configured with the optimal settings and tweaked for your site. This will improve site-wide SEO ranking and indexing results. All your public information will be completed accurately to maximize the search engines understanding of your content.

Content Strategy

Original, informative and authoritative content is one of the primary ways a site can build its rankings in search engines. We have a full team of content writers who have experience writing for a wide variety of industries who are prepared to take your content and site authority to the next level.

Link Building

We build targeted links utilizing your keywords and anchors while also building branded text links to keep your online profile healthy. We use only qualified high domain authority sites to build links.

Monthly KPI reports

We do a deep and extensive analysis every week to monitor and adjust each campaign. At the end of the month, we send you a brief report with all the important data in a simple and easy-to-read format. You’ll know at a glance what kind of trends we are seeing in terms of campaign success and the results we are getting. Campaigns have Key Metrics reports that are updated with new data every month. This allows us to quickly and easily tell from a high-level view if the campaign is healthy and trending positively.

SEM Services

Search Engine Marketing is the most targeted and efficient form of digital advertisement – put your brand in front of customers who are already actively searching on Google, Bing, YouTube, or other search engines. Our all-in-one SEM service handles your search engine marketing strategy from top to bottom: research, execution, testing, and tracking.

Campaign Strategy

Set up your SEM campaigns on Google Adwords, Bing Ads, YouTube, and other search engines. Define campaign goals, create conversion tracking in Google Analytics, geo-target your campaigns and drive targeted traffic to your website at the lowest cost-per-click possible.

Keyword Research

Find low-cost, high-converting keywords that your customers regularly use to find your business online. Set budgets, manage pay-per-click (PPC) keyword bids, and keyword match types to maximize your share of voice on the best performing search phrases.

A/B Testing

Tap into our in-house digital copywriting team to create winning copy for your SEM text ads that are on brand, on message, and designed to convert. Use proper calls-to-action and emotional triggers to generate more click-throughs. A/B test your ad copy for the best conversion and response rates.

Campaign Managing

We’ll employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital goals. Once we have the strategy defined, we will plan campaigns.

In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. All of this combined with our expert keyword insights allow us to develop a winning digital strategy!

Tracking & Tools

Set up campaign conversion and revenue tracking in Google Analytics, as well as other third-party tools, to get real-time data for optimization. Create dashboard reports to pull API data from various tools and platforms and continuously optimize existing campaigns for maximum ROI.

Our Services

Capabilities

01

SEO/Keyword Reports

02

Content Auditing

03

Trends Discovery

04

User Research

05

Metric Benchmarking

06

Ad Campaign Management

07

Brand Authority Building

08

Performance Monitoring

09

Backlink Strategy