You're online! Now what?

With so many businesses – including your competitors – adapting to the age of automation and search, one of the most important things that you can do is research and implement SEO and SEM strategies. SEO and SEM strategies must be tailored to your reality. To gain visibility and retain clients on the web, you need to develop a custom strategy and approach. Although our formula is simple, our results are stellar and designed to fit your business’s goals.
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What We Do

Deploy strategy as a campaign

Once we have developed your digital marketing strategy, we will work with you to deploy it as campaigns. This will involve creating and managing individual campaigns for each of your marketing goals. For example, we might create a campaign for generating leads through your website, a campaign for increasing brand awareness on social media, and a campaign for boosting sales through email marketing.

Monitor campaign results

With campaigns up and running, we will monitor their results on an ongoing basis. We will use a variety of tools to track your website traffic, lead generation, sales, conversion rates, and other important metrics. Reports on your campaign results will show what's working and what's not. We will also work with you to identify areas where we can improve your campaigns.

Adjust strategy and restart

Based on campaign results, we will make adjustments to your strategy as needed. This might involve changing your budget, targeting different keywords, or trying new tactics. We will work with you to implement these changes and relaunch your campaigns. This is an ongoing process, as we will continue to monitor your results and make adjustments as needed to ensure that your campaigns are successful.

How We Do It

SEO Strategy implementation

To analyze, monitor, and improve your website we have to approach many different aspects of your online presence. SEO is a continuous process that starts with an audit of the existing environment to define the campaign goals and parameters. Campaigns are implemented through several months and many different strategies. It takes time to build a good reputation. Below are the main areas involved in an SEO campaign.

Link Building implementation

We build targeted links utilizing your keywords and anchors while also building branded text links to keep your online profile healthy. We use only qualified high-domain authority sites to build links.

SEM services

Search Engine Marketing is the most targeted and efficient form of digital advertisement – put your brand in front of customers who are already actively searching on Google, Bing, YouTube, or other search engines. Our all-in-one SEM service handles your search engine marketing strategy from top to bottom: research, execution, testing, and tracking.

Campaigns management

Set up your SEM campaigns on Google Adwords, Bing Ads, YouTube, and other search engines. Define campaign goals, create conversion tracking in Google Analytics, geo-target your campaigns and drive targeted traffic to your website at the lowest cost-per-click possible. We’ll employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital goals. Once we have the strategy defined, we will plan campaigns. In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. All of this combined with our expert keyword insights allow us to develop a winning digital strategy!

Analytics G4 events configuration

Set up campaign conversion and revenue tracking in Google Analytics, as well as other third-party tools, to get real-time data for optimization. Create dashboard reports to pull API data from various tools and platforms and continuously optimize existing campaigns for maximum ROI.

Analytics dashboard and reports

We do a deep and extensive analysis every week to monitor and adjust each campaign. At the end of the month, we send you a brief report with all the important data in a simple and easy-to-read format. You’ll know at a glance what kind of trends we are seeing in terms of campaign success and the results we are getting. Campaigns have Key Metrics reports that are updated with new data every month. This allows us to quickly and easily tell from a high-level view if the campaign is healthy and trending positively.

Next Service

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At Bracket, we're more than an agency – we're your digital transformation partners. Our all-in-one method blends planning, creative design, and careful execution to achieve great outcomes. Ready to stand out from the competition? We can collaborate to achieve digital success. Feel free to connect to refine your online visibility, engagement, and expansion.