Shwetambari is a New York based fashion lifestyle brand which partners with Indian artisans. Their focus is on luxurious hand-finished textiles for individuals seeking new ways to showcase their personal styles and identity.
Fashion
Shwetambari
Alchemy of artist and designer
About the Project
We were invited by our partners at The O Group to collaborate on a new project to create a luxurious e-commerce platform. After defining the concept of Shwetambari’s brand identity and vision, Bracket and The O Group teamed up to reflect on the brand’s aspirations and passion for exquisite details. With these in mind, we worked to create a luxurious e-commerce to help Shwetambari develop a brand platform speaking directly to the intended target while showcasing the unique art of each of their garments.
Work Involved
One of the main objectives of this project was to make the customer experience as seamless as possible, while reflecting the true identity of the Shwetambari brand. In this sense, imagery and videos were the key points to translate the brand promise and personality through a clean visual identity and message.
“Bracket is the chosen technology partner for all our Ecommerce projects. As a luxury branding agency, it’s essential that an Ecommerce experience is a rewarding and seamless brand touchpoint for the brands we work with. Bracket’s attention to creative details and technical expertise makes them an ideal digital collaborator.”
