Protecting those who care

Signers is a network of prominent US insurance companies constantly expanding its areas of expertise into new niches of industries and products. They came to us, via our partner 829 Studios, to launch a brand new website for Lamb Insurance Services, the largest brokerage in the country dedicated exclusively to Nonprofit and Human Service organizations. It was the first project we embarked on with them, and as amazing as it may sound, we’re about to kick off the fourth.

Most of the content and a significant amount of media were to be maintained from the old site. Therefore, the challenge implied redesigning the whole brand’s digital presence, incorporating new animations and features, while keeping a connection with the client’s CRM database via API. All without producing any turbulence in the ongoing lead-generating flow.

We streamlined the process (featuring design, development, and content migration phases) by creating a new workflow meant to redefine our whole approach. We started by empowering our design deliverables with animated prototypes, intending to drive the client as close as possible to a finished work perception. Not settling for that, we boosted the next phases’ velocity by incorporating a new block system. This enabled us to build the site in modules harnessing both the Gutenberg framework and Advanced Custom Fields. Result: a 33% reduction in coding hours and, accordingly, early delivery.