The client
Guggenheim Investments is the global asset management and investment advisory business with capabilities spanning fixed income, alternatives, equity, and insurance solutions for institutional and individual investors.
Bracket was engaged by Guggenheim Investments to develop the firm’s primary public-facing website, presenting its brand and investment capabilities through a more visual, intuitive digital experience.
Project Goals
The objective was to simplify the Guggenheim Investments digital experience while creating a stronger and more contemporary expression of the brand. Working with the Guggenheim team, we translated an evolving content structure into a streamlined user experience — introducing clearer navigation, richer imagery, improved mobile usability, and a flexible system capable of supporting the firm’s ongoing content needs.
The Challenge
Guggenheim’s digital ecosystem extends well beyond its public-facing website. The new experience was designed to integrate cleanly with the firm’s existing enterprise systems rather than replace them, with closely aligned navigation and visual patterns so visitors can move between areas of the site with minimal disruption.
The engagement also called for a highly iterative production process. A modular approach allowed pages and components to evolve quickly through successive rounds of design and development while maintaining consistency across the experience.
The Solution
Bracket developed a custom WordPress experience using a modular system of purpose-built components designed specifically for Guggenheim’s content and visual needs. These flexible modules can be reused throughout the site, making it easier to evolve pages and manage content while maintaining a consistent experience.
The platform supports Guggenheim’s major investment strategies alongside thought leadership, news, careers, culture, and other corporate content — including rich media such as video, publications, interactive financial visualizations, and responsive content experiences.
Bracket continues to support the platform through ongoing development work.
SERVICES
Digital Experience:
– Custom UI/UX Design
– Web Development
– SEO
– Hosting & Maintenance
Disciplines:
– UX/UI Design
– Development
– Marketing
Ongoing:
– Site Care
– Performance Optimization
