Good work is nice. Having someone outside the project recognize it is even better.
The new Guggenheim Investments website, designed and developed by Bracket, has been named a Web Excellence Awards winner in the Financial Services category for Season 19.
The recognition follows the launch of a project that brought together UX/UI design, development, information architecture, SEO, and ongoing support for a global investment management firm.
THE BUILD
The brief was straightforward: make the Guggenheim Investments digital experience simpler, more modern, and more reflective of the brand.
Getting there was less straightforward.
The project involved multiple stakeholders and a highly iterative design and development process. We created a more visual, intuitive, and responsive experience, supported by a flexible component system designed around Guggenheim Investments’ content and evolving digital needs.
The result is a digital experience designed to make complex financial content feel clear, considered, and easy to navigate.
THE RECOGNITION
The Web Excellence Awards recognized the Guggenheim Investments website in its Financial Services category, highlighting the qualities at the center of the project: design, clarity, navigation, and the presentation of a complex investment offering through a refined digital experience.
We’re proud of the work. We’re even happier that the partnership continues.