Transforming violent conflict into peace.

When SFCG approached us, their website had become outdated, with a complex, fragmented content structure that had evolved over years of adding thousands of posts. Our goal was to modernize their site’s look and functionality, offering a more user-friendly experience that made it easy to navigate their extensive library of resources and materials.

One of the biggest hurdles was the sheer volume and diversity of the content that had accumulated over time. The old site hosted thousands of posts dating back to 2012, organized inconsistently, with intermingled content types and taxonomies. This created challenges both in content migration and in devising a manageable, logical structure. The migration required a rigorous reorganization of content, breaking down outdated structures and creating a clear, flexible system that would support SFCG’s needs well into the future.

1. Modern Redesign: We started with a fresh, contemporary redesign to give SFCG a more approachable and visually engaging online presence, aligning the look with their values of collaboration and peacebuilding.
2. Content Reorganization and Migration: Tackling the content was intensive. We conducted a thorough review of their existing materials, building new taxonomies and custom post types to improve the organization and accessibility of each resource. This made it significantly easier for users to find information while allowing the SFCG team to manage content with greater control.
3. Flexible Infrastructure: By creating a flexible, scalable infrastructure, we ensured that SFCG could expand the site or adjust its layout and content as needed without heavy development work. This included integrations with Salesforce for streamlined data handling and improved site management on their end.

The new site gives Search for Common Ground a welcoming and modern digital presence. It is easy to navigate, and users can quickly access the wealth of content SFCG has developed over the years. For SFCG’s team, managing the site has become simpler and more intuitive, with a clear content structure and integrations that make updating and expanding their site far easier than before.

This redesign has equipped SFCG with a digital space that reflects their mission and values while making it easier to engage users and maintain resources. Tackling the intricate process of content migration and reorganization paid off, giving them a functional, scalable platform to support their impactful work.

If you would like to learn more about our work with organizations, reach out to us at [email protected] and get access to our portfolio!

Search for Common Ground (SFCG) has been a major peacebuilding organization for more than 40 years. With a global mission to end violent conflict, their work spans numerous countries, languages, and cultural contexts, advocating for peaceful resolutions and collaboration.