Services

Amplify Camps

A day in the camp before enrolling

With Amplify Camps we worked on a top-of-the-line digital project focused on bringing all kinds of art to youngsters. The challenge: satisfy the parents too with the same solution.

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The client

Amplify, an award-winning music and arts program, attracts young campers from across the U.S. and around the world. High school students have the opportunity to choose from a diverse selection of creative disciplines guided by exceptional instructors. These areas include music, photography, film, theater, music production, skateboarding, dance, choreography, and beyond.

We had an incredible experience rebuilding our entire website with Bracket. We love the creative and cool features that help showcase our mission and program. Their entire team was responsive to requests and provided insightful feedback and direction that really expanded our vision for what was possible with this project.

Shanna Doolittle, Program Director

The project

Have you ever wished to see all the different activities of a camp, to know everyone involved, to identify previously submitted families, before enrolling your kid? Sometimes, a mere sneak peek can provide more than enough assurance. The site was meant to display in a friendly was a massive amount of information, consisting on photographic and video content for both newcomers and already attending families.

Even though testimonials are important, especially for parents sending their children away from home, there’s an inherent desire to visualize their kids engaging in diverse activities. To address this, the Amplify team suggested incorporating also a video feature that showcases a typical day at the camp.

Work involved

The Amplify team gathered various videos showcasing different camp activities. However, they

needed a clear and user-friendly way to present these to families. That’s where the Bracket team came in. First, Bracket designed an easy-to-follow user flow that not only showed videos and text options but also included transition videos. We also checked the length of videos based on how users typically watch to ensure a smooth and enjoyable viewing experience. We designed in-house every element needed for this feature, making sure every icon and font matches the look and feel of the site.

The exciting part of the feature? Users get to choose their own adventure! They can pick activities presented by three students from different grade levels at Amplify, enjoying the freedom to customize their experience – choose specific activities or explore the entire schedule for each student.

Brackets innovation on this project was responsible for turning our dream website into a reality. We are especially grateful for their work on the “day in the life ” interactive video. Their team is exceptional. They executed the project with clarity and creativity and felt like true partners from start to finish. I couldn’t recommend more.

Jen Baron, Founder & Director