EUE / Screen Gems has been on fire the past few years, with breakout shows like Stranger Things and the new NatGeo biopic “Genius” among others receiving global acclaim. Working with some of the most high profile clients in the industry such as HBO, FOX and Lions Gate, you can imagine the high standards demanded from Screen Gems’ campus. As the company continued to expand rapidly and take on more and more high end projects, the owners decided it was the optimal time to refresh their brand. Not only did they want a newer, sleeker website, but they also wanted to refresh their long standing logo and create a new logo animation to play at the beginning of all of their productions.
Our team saw this as a great challenge that (once completed) would see our work in front of the entire world, with the animation in particular being shown on Netflix everywhere. Our all-star designer Waldo tackled the brand re-design completely, providing them with the great site that they have today, their new and improved EUE/Screen Gems logo, and also their new logo animation. In the end the EUE/Screen Gems team was so happy with the results that rumor has it they still walk around the office with a tablet showing their new animation on repeat.